The Communications Director’s primary responsibility is to implement the Blue Oaks communications strategy and recommend changes to that plan as needed. Of course, the communications plan is in support of the greater mission of Blue Oaks church which is to lead everyone into Christ-centered living. The priorities of our strategic plan including new building, next-generation, connections, and loving the Tri-Valley are to be communicated extensively. The scope includes defining and implementing communications campaigns across appropriate media channels to target internal and external audiences. Channels include web, social media, printed materials, email marketing and designated portions of Sunday services as needed. This role is also responsible for measuring the effectiveness of defined campaigns.
Primary Responsibilities and Tasks of the Communications Director
- Collaborate with the leadership team to identify priorities and determine the direction for communications efforts based on the church’s yearly calendar, goals, and initiatives.
- Lead in social media and web presence strategy development and implementation and assist with producing digital content.
- Collaborate across various ministry areas to create communications plans, produce communications materials and content, and support event promotion and other needs.
- Identify and capture compelling personal stories from within the church and integrate the communication of those stories.
- Establish standards and guidelines for the development and use of the (Church) brand.
- Create a strategy for the timing and nature of the information to be communicated and share the strategy with staff.
- Ensure high-quality and high-impact communications are created for internal and external audiences.
- Recruit, train, lead and develop coordinators, assistants, and volunteers to help implement communications strategies.
- Provide innovative consultation on the best communications practices.
Strengths & Skills
- Although cliché, being an effective team member is critical.
- Leader, big-picture planner, ministry partner, coach, and motivator.
- Able to exercise discernment and wise judgment.
- Strong attention to detail and an eye for excellence.
- Creative problem-solving abilities and strong administrative skills.
- Able to think strategically to capture the vision of ministry leaders when developing communications.
- Able to measure results
This position reports to the Co-Lead, Executive Pastor. There is no direct staff management, but the recruitment and management of volunteers are strongly encouraged.
This role can be configured as a part-time or full-time role.