Marketing Specialist

WMU | Birmingham, Alabama

Job Description

JOB TITLE: Marketing Specialist
STATUS: Full-time Equivalent (36-Hour Work Week)

HUB ROLE:
To serve on the Customer Engagement Hub; and provide design and marketing support for all promotional aspects of WMU, including print, email, web & social media platforms.

KEY RESPONSIBILITIES:
• Participate and assist in the creation of integrated marketing strategies, including plans for print and electronic media, automated marketing processes, and catalogs. Write marketing copy as assigned.
• Implement product development strategy. Review new product proposals and conduct market research.
• Evaluate products with regard to function, performance, and market.
• Monitor, review, and analyze WMU online content for SEO. Stay updated on search engine algorithms and behaviors. Develop effective and measurable keywords, call-to-action, and linkbuilding strategies.
• Manages the paid advertising process.
• Serve as a liaison between hubs in the creation, development, and implementation of exhibits and display for events. Other duties as assigned.

QUALIFICATIONS:
• Bachelor’s degree in Marketing.
• Three to five years’ work-related experience.
• Analytical skills and the ability to think strategically.
• Strong verbal communication skills and demonstrate ability to write clearly and persuasively.
• Ability to work collaboratively; flexibility; teamwork; and high degree of initiative.
• Experience with Customer Relationship Management programs (Infusionsoft preferred).
• Member of the Christian faith and Baptist church involvement on the local level.

Church Description

WHO WE ARE
For more than 125 years, WMU has devoted itself to making disciples of Jesus who live on mission. We are dedicated to working with churches and believers to accomplish the mission of God.

WHAT WE DO
WMU makes disciples of Jesus who live on mission. We invite you to discover an active authentic faith through our biblically sound learning experiences and meaningful missions opportunities:

View Church Profile

Experience Required
1 – 5 years
Education Required
Bachelor’s degree
Job Type
Full-time

Location
Birmingham, Alabama
Denomination
Baptist: SBC
Church Size
10,000+
Website
http://wmu.com